Google Adword’s Longtail

Google consistently proves his “permanently Beta” vision of its own products. This week brought some exciting news about Quality Score improvements and other “minor” changes in Google Adwords.

One of this changes caught my eye today…

Keywords are no longer marked ‘inactive for search‘ – all keywords are set to be active because they are evaluated for every relevant query. Sounds like Google Adwords solution finally gets more friendly to the narrowest niche markets.

I assume these keywords will be cheap, because there is no dense competition for them. Nevertheless, Google decides to go this direction “in order to provide users with more relevant results”. On the other hand, it looks like an attempt to extend the variety of keywords, because some of them have already reached really high keyword difficulty level.

It would be really interesting to observe which way will this incentive go. I think we will see first results within few next months.