With the enormous volume of information available on the Internet the question of who would organize all of this data used to be a tough one. Websites like del.isio.us and Stumbleupon provided great tools for people to do that, giving the answer on the question above.

However, even with the millions of users using the tags to teach the machine their audience have been significantly smaller then the number of Google users. Finally the biggest search engine does its greatest step ever to engage the groundswell into organizing the Internet. Read the rest of this entry »

Best CTR ever…

October 30, 2008

Google ad serving solution was praised to be the most successful advertising model in the age of Internet. Google Adwords made online advertising available for everybody, despite of the budget. It’s easy to use and it’s really working. However, not too much people ask himself or herself the question how do these Google algorithms serving sponsored results work. It doesn’t really matter for most of the users, until system malfunctions.

It’s usually really hard to observe the performance of each click if you get thousands of impressions every day. Weird things started to happen when I consolidated my Google Adwords budgets and started spending money more wisely, watching each click and continuously monitoring the performance of my online campaigns. I’ve got one case, which made me think about ad serving system malfunction few weeks back.

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Google Adword’s Longtail

September 17, 2008

Google consistently proves his “permanently Beta” vision of its own products. This week brought some exciting news about Quality Score improvements and other “minor” changes in Google Adwords.

One of this changes caught my eye today…

Keywords are no longer marked ‘inactive for search‘ – all keywords are set to be active because they are evaluated for every relevant query. Sounds like Google Adwords solution finally gets more friendly to the narrowest niche markets.

I assume these keywords will be cheap, because there is no dense competition for them. Nevertheless, Google decides to go this direction “in order to provide users with more relevant results”. On the other hand, it looks like an attempt to extend the variety of keywords, because some of them have already reached really high keyword difficulty level.

It would be really interesting to observe which way will this incentive go. I think we will see first results within few next months.