Google Chrome. My experience

September 5, 2008

There is a lot of both online and offline buzz around the new Chrome browser by Google. No doubts, this one would be a good competitor for a Mozilla’s Firefox, despite the evidence, that it is directly targeted at Microsoft’s Internet Explorer and its latest browser test update, IE 8.

Google’s new Chrome browser borrows so much from Opera’s browser. I have been using Opera for a number of years, since version 5.01. (I’m currently using ver. 9.52). By the way, Opera boss commented on that already, saying that imitation is flattering.

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In Here comes everybody, one of the most interesting books about the latest changes in the way people behave online, Clay Shirky observes and deeply analyzes the social revolution. Anything that have happened it recent years in the field of technology, fundamentally changed the way people communicate and act.

Shirky wasn’t the person who proclaimed the social revolution. However, he is considered one of the finest thinkers on Internet revolution. In Here comes everybody Shirky explains that it used to take a lot of time and resources to gather people in groups and make them act. Nowadays, the lowest transaction costs ever allow people to share information and cooperate with no boundaries/restrictions. That’s one of the key messages the book delivers.

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The Wealth of Networks.

August 4, 2008

The “Wealth of Networks” is the exceptional book by Yochai Benkler, Harvard Law professor and Co-Director of the Berkman Center for Internet and Society. Generally speaking, the book claims that information, knowledge, and culture are central to human freedom and human development. This approach makes it interesting to read, providing a fresh look on the relatively recent market transformations.

In his book Benkler makes an attempt to cover the topic of one of the most amazing human inventions – Internet. He focuses on the broad range of informational technologies’ impact on the society in general and on the economic and social aspects of the computer networks in particular. Benkler writes about how social production transforms markets and freedom, unveiling the topics of basic economics of information production and innovation, political, personal and cultural freedom.

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“The Long Tail. Why the Future of Business is Selling Less of More” is a book by Chris Anderson, editor-in-chief of Wired Magazine. He makes an attempt to observe how Internet affects the economics. As the result, he coins “The Long Tail” term. In his book Chris Anderson focuses on the economy of abundance versus the traditional economy of scarcity, examining how the almost unlimited choice of goods creates new growing demand, which follows supply. Anderson claims that the act of vastly increasing choice unlocks demand for that choice. However, it still has to be found whether it is latent demand for niche goods that is already there or the creation of new demand. The book has no clear answer on that yet.

One of the main focuses of the book is challenging the Pareto’s principle (also known as a 80/20 rule), which seemed to be working fine for the years and years (even before Vilfredo Pareto devised the concept in 1906). The essence of the economical projection of the 80/20 rule is that 20% of goods are accountable for the 80% of sales. Historically, high business expenses and transaction costs, used to make businesses focus on the top 20% of goods in order to be profitable.

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