Is it about making search more personalized?

May 2, 2008

I was doing a little bit of online research yesterday. I’ve noticed one little trick Google does.

I picked a number 5 or 6 result on a first page of Google search results.

20 minutes later I did type exactly the same key phrase, Google returned the result I previously clicked on on a first position.

Did anybody else notice that? Or that was just an accident?

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